http://www.andkon.com/stuf/mozillableeding/
QUOTE
...The biggest reason for the IE gap is that Firefox's main selling points still remain unexploited. Despite the 5 million Firefox PR downloads, update.mozilla.org shows that the most popular extension is downloaded daily at a rate of 10,000 while the most popular theme at only 1,500. The mycroft search bar engines page rarely edges past 25,000 pageviews a day. While it's impossible to come up with a ratio of how many users use customization based on such few stats, it can easily be agreed upon that only a very small percentage do, which might not even reach the double digits...
He draws a few questionable conclusions of user stats and I don't like everything about his proposed redesign, but he makes some good points about the current mozilla.org site. His main argument is that the purpose of the site now should be to convince the IE public that FF is a better browser, and do it quickly and easily. His mock-up ( http://www.andkon.com/stuf/mozillableeding/design/ ) could use some visual tweaking IMO, but it does a better job at showing an uneducated IE user why they might like FF better.
He also makes good points about the wording on the site. THe main FF page boasts about browsing "faster, more safely, and more efficiently". True, but vague. His mock-up has clear, easy-to-understand reasons why FF is better than IE.
Those of us who are saavy computer users and already use FF tend to overlook these things. I don't go to Mozilla's home page a lot. I use the RSS feeds in the FF PR to see what's going on, but I can see how someone who knows nothing about FF and goes to the site might be confused or underwhelmed by it.
